Nisora Blue: brand identity and website
Brand identity and website for a boutique resort of seven bungalows in Demre, Antalya, built around slow, unplanned days by the sea.
The problem
Nisora Blue is a new resort of seven bungalows on the Lycian coast in Demre. Its idea fits in one line: "Plan nothing: you set the day." It needed a brand that feels like the sea outside the door, and a website that tells the same story.
What we built
Logo system
A primary logo built on two soft waves, with horizontal and wordmark versions for headers, letterheads and email signatures.
Wave mark
The wave works on its own in six colourways, from app icons and social media to natural paper.
Marks for the small details
An italic NB monogram for embossing and towels, a round seal for wax seals and bottle caps, a frame mark for listings, and a favicon down to 16 px.
Room names and in-room cards
Seven bungalows named after Lycian places, from Aperlai to Andriake, with door signs and a card set for the welcome, Wi-Fi, house rules and the day.
Colour palette
Eleven colours taken from the place, like Aegean Deep, Sand, Lycian Gold and Olive, each with values for screen and print.
Website
A Turkish-language website in the same voice as the brand, with the bungalows and ideas for days around Demre, from boat trips to the sunken city.
The outcome
Nisora Blue starts with a full brand system, not just a logo. Every use, from a 16 px favicon to a door sign, has a ready version, and the website tells the same story.
Results