Penguen Sanat: brand identity, site and ads
Brand identity, website, social media consulting and Instagram ads for Penguen Sanat, an arts and education centre with an instrument shop.
The problem
Penguen Sanat brings a lot under one roof: music, drama, chess, painting and robotics classes, plus an instrument shop. It needed one identity that holds all of this together and a website that explains it clearly. It also needed a steady way to reach new students on social media.
What we built
Brand identity
One visual identity for the centre, used the same way for the classes, the shop and every channel.
Website
A website that presents every class, from music and drama to chess, painting and robotics, and the instrument shop.
Social media consulting
Advice on how to run the social media accounts in line with the new brand.
Instagram ads
Ad campaigns on Instagram to put the classes and the shop in front of new people.
The outcome
The classes and the shop now share one recognisable identity. The website, the social media accounts and the ads carry the same look, so the centre is presented the same way wherever people find it.
Results
Client testimonial
“We teach five very different things under one roof. 21labz gave us one identity that holds it all together, a website that shows every class, and an Instagram that finally looks like us.”